Web Analytics & Tracking

Q: What services does STec offer?

STec offers comprehensive IT solutions, including web development (especially WordPress ), Search Engine Optimization (SEO) , Google Ads campaigns , web analytics & tracking (Google Analytics, Google Tag Manager), Mac & Windows Support , as well as general IT support and security technology . STec is your partner for a strong digital presence.

Q: How does collaboration with STec work?

The process is simple and transparent: It begins with initial contact , followed by a detailed consultation to analyze the specific needs. Once a solution is agreed upon, it is implemented efficiently. Continued support is provided even after project completion to ensure smooth operation.

Q: Why should I choose STec as my IT partner?

I stand out through personalized service, comprehensive expertise in areas such as web development, SEO, and IT support, as well as a strong focus on reliability and transparency . I offer customized solutions and prioritize direct communication to achieve sustainable results.

Professional setup and analysis with Google Analytics. Efficient tag implementation via
Google Tag Manager for data-driven decisions.

Request a non-binding offer

Our Analytics Services in Detail

Turn data into valuable insights. We help you understand your users and optimize
your online strategy.

Google Analytics & GA4 Setup

A clean setup is the foundation for reliable data. We professionally set up Google Analytics 4 (GA4) for you, including data protection-compliant consent management and migration from older systems.

Setup and configuration of Google Analytics 4
GDPR-compliant tracking with Consent Mode v2
Definition of key events and conversions
Migration from Universal Analytics to GA4

Google Tag Manager Implementation

Google Tag Manager (GTM) is the central tool for flexible and efficient tracking. We implement GTM and manage all your tracking codes (tags) centrally, without having to touch your website’s source code every time.

Setup of a robust GTM container
Implementation of marketing pixels (Meta, LinkedIn etc.)
Advanced event tracking (clicks, scrolls, forms)
Server-side tagging for more data control and performance

Reporting & Data Analysis

Raw data is useless. We translate numbers into understandable reports and actionable recommendations. With custom dashboards in Looker Studio, you always have your most important key performance indicators (KPIs) in view.

Creation of custom dashboards & reports
Analysis of user behavior and conversion paths
Regular reporting and strategic advice
Derivation of concrete optimization measures

Why STec for Your Web Analytics?

Data-Driven Decisions

Stop making decisions based on gut feelings and start using valid data and facts.

GDPR-Compliant Setup

We place the highest value on data protection and ensure a legally compliant tracking setup.

Technical Expertise

We master the tools and know how to implement even complex tracking requirements in a technically clean way.

Customized Tracking

We measure exactly what is relevant to your business goals – no unnecessary data garbage.

Understandable Reports

We prepare the data in such a way that you can understand it and use it for your business.

Long-Term Partner

We see ourselves not as a service provider, but as a partner who supports your long-term growth.

Tools We Work With

We use the industry’s leading tools to collect, analyze, and visualize precise data.

Google Analytics 4

Google Tag Manager

Looker Studio

Consent Management

Heatmap Tools

Server-Side Tracking

Our Transparent Development Process

1. Initial Consultation & Needs Analysis

We get to know you and your project, understand your goals, target audiences, and specific requirements. Together, we define the scope and core functions of your future WordPress website.

2. Conception & Planning

Based on the analysis, we create a detailed concept. This includes information architecture, wireframes for key page views, and a technical specification.

3. Design & Prototyping

We create an appealing and user-friendly layout that optimally represents your brand. If necessary, we create interactive prototypes to visualize the user experience.

4. Technical Development

The approved design is now implemented into a functional WordPress theme. We develop necessary plugins, integrate content, and ensure clean, performant code.

5. Testing & Quality Assurance

Before launch, we thoroughly test your website on various devices and browsers. We check functionality, performance, security, and usability.

6. Launch & Go-Live

After your final approval, your new WordPress website goes online. We support you with domain setup and migration.

7. Training & Support

You will receive comprehensive training on how to operate your website. Even after launch, we are available for maintenance, support, and further developments.

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Frequently Asked Questions

What services does STec offer?

STec offers comprehensive IT solutions, including web development (especially WordPress), Search Engine Optimization (SEO), Google Ads campaigns, web analytics & tracking (Google Analytics, Google Tag Manager), Mac & Windows Support, as well as general IT support and security technology. STec is your partner for a strong digital presence.

How does collaboration with STec work?

The process is simple and transparent: It begins with initial contact, followed by a detailed consultation to analyze the specific needs. Once a solution is agreed upon, it is implemented efficiently. Continued support is provided even after project completion to ensure smooth operation.

Why should I choose STec as my IT partner?

I stand out through personalized service, comprehensive expertise in areas such as web development, SEO, and IT support, as well as a strong focus on reliability and transparency. I offer customized solutions and prioritize direct communication to achieve sustainable results.

Who is Simon Feldhusen from STec?

Simon Feldhusen is the founder and operator of STec. With his passion for technology and extensive experience in network engineering, web development (incl. WordPress), online marketing (SEO, Google Ads), and IT support, he offers customized solutions for individuals and small businesses directly from Kelkheim.